I have spent a decade working in the media business, and a lifetime studying it. After watching nearly every part of this sector transform I’ve experienced the forces at work and the patterns at play. Without a doubt in my mind, those same forces are now headed straight for the education industry's ivory towers.
Sterling Proffer, past VP at Vice, New York
Itza is a web platform that empowers young people to learn independently with inspirational content and personalised analytics.
Our experienced team of film-makers, cognitive scientists, educators and game-designers collaborate with world class brands to produce engaging films, games, and interactives which complement and extend the school curricula.
We are growing to become a subscription service that inspires young people to follow their interests, unlock their passions and master their future.
Our production studio works with the top content providers to deliver the way Gen Z wants it: high quality, short-form video, interactives, live quizzes and fun games to inspire, teach and entertain.
Itza promises time well spent: everything is curated and validated so children are free to explore safely online.
We then follow a learner in real-time evaluating their progress across a range of metrics – not just remembering facts.
We help young people learn how to learn by giving personalised feedback which supports self-evaluation.
Find out more about how we use analytics to support effective learning and understanding
With continuous feedback and support, our learners gain the confidence to find things out for themselves, make connections, and critically discriminate information.
We help them sustain momentum with motivating rewards and a global network of co-learners to celebrate their progress.
Through 2019/2020 Itza tested its content and analytics in schools across the UK before a global pilot release with WWF in Q4 2021 - see Enabling Change. The feedback has been amazing:
We have worked with great teachers to perfect the award of credentials and devise experiences that allow teens to organise and control their learning effectively.
Learners were set the challenge to devise a hypothesis as to why the Smildon became extinct - and so became scientific sleuths, learning about evolution and adaptation in the process.
