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An experienced founder
- writing new rules for digital learning

Anthony Bouchier is the founder of Itza. After beginning his career at IMG he went on to build and sell two successful digital media businesses. The first, Wisden Online, purchased Cricinfo and was sold to ESPN in 2007. He then launched Twig Education in 2010 and went on to revolutionise digital content for classrooms around the world. Twig was sold to Silver Lake in 2021.

Anthony talks about his background and inspirations in digital learning.


The Twig Story

At Twig, Anthony established the world’s first multi-media education studio, producing a B2B subscription service which sold to governments, publishers and schools in 19 languages across 70 countries. Twig was purchased by Silver Lake in 2021.

Anthony Bouchier

Anthony has seen digital learning first-hand in 40 countries.

Anthony Bouchier

Partnered with the world’s top tech, media and education providers.

Anthony Bouchier

Won over 20 top awards - including 5 BETT Awards - education’s Oscars.

Founding Twig

A global success - but just the start!


The Future - Itza

Engage, Evaluate, Empower

Itza - a pester power product

An opportunity for now