Anthony Bouchier is the founder of Itza. After beginning his career at IMG he went on to build and sell two successful digital media businesses. The first, Wisden Online, purchased Cricinfo and was sold to ESPN in 2007. He then launched Twig Education in 2010 and went on to revolutionise digital content for classrooms around the world. Twig was sold to Silver Lake in 2021.

At Twig, Anthony established the world’s first multi-media education studio, producing a B2B subscription service which sold to governments, publishers and schools in 19 languages across 70 countries. Twig was purchased by Silver Lake in 2021.